Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses and individuals to create and display advertisements on Google search results pages, YouTube videos, and partner websites that participate in the Google AdSense program. Advertisers bid on keywords and phrases that are relevant to their products or services, and when a user searches for those keywords or views content on a partner website that matches the advertiser's target audience, the ad may be displayed.
Google Ads uses a pay-per-click (PPC) model, which means advertisers only pay when a user clicks on their ad. Advertisers can set a daily budget for their campaigns, target specific geographic locations, and schedule their ads to appear at certain times of the day or on specific days of the week.
Google Ads provides a variety of ad formats, including text ads, image ads, video ads, and shopping ads. Advertisers can also use various targeting options, such as audience targeting, demographics targeting, and remarketing, to reach their desired audience. With Google Ads, businesses can reach potential customers at the exact moment when they are searching for products or services similar to what they offer, making it a highly effective and efficient advertising platform.